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Crossing the chasm, by Geoffrey Moore
Crossing the chasm: Marketing and selling technology products to mainstream customers, by Geoffrey Moore
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The Lean Startup, by Eric Ries
The Lean Startup: How today’s entrepreneurs use continues innovation to create radically successful businesses, by Eric Ries
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The Innovator’s Dilemma, by Clayton Christensen
The Innovator’s Dilemma: When new technologies cause great firms to fail, by Clayton Christensen
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The four steps to the epiphany, by Steve Blank
The four steps to the epiphany: successful strategies for products that win by Steve Blank
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Scaling Lean, by Ash Maurya
Scaling Lean: Mastering the key metrics for startup growth by Ash Maurya
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Running Lean, by Ash Maurya
Running Lean: Iterate from plan a to a plan that works by Maurya Ash