Crossing the chasm, by Geoffrey Moore

Crossing the chasm: Marketing and selling technology products to mainstream customers, by Geoffrey Moore

The Lean Startup, by Eric Ries

The Lean Startup: How today’s entrepreneurs use continues innovation to create radically successful businesses, by Eric Ries

The Innovator’s Dilemma, by Clayton Christensen

The Innovator’s Dilemma: When new technologies cause great firms to fail, by Clayton Christensen

The four steps to the epiphany, by Steve Blank

The four steps to the epiphany: successful strategies for products that win by Steve Blank

Scaling Lean, by Ash Maurya

Scaling Lean: Mastering the key metrics for startup growth by Ash Maurya

Running Lean, by Ash Maurya

Running Lean: Iterate from plan a to a plan that works by Maurya Ash