Posted on January 28, 2024
The Decoy Effect
he Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the seller is trying to promote. The “decoy” is priced to make one of the other options… Read More
Posted on January 21, 2024
SYSTEMS THINKING: WHAT, WHY, WHEN, WHERE, AND HOW?
What Does Systems Thinking Involve? It’s important to remember that the term “systems thinking” can mean different things to different people. The discipline of systems thinking is more than just a collection of tools and methods – it’s… Read More