#glossary

#Scientific_Method Experiment: A test done in order to learn something, or to discover if something works or is ture. validate: To prove that something is correct or true. Invalidate: to prove that something is wrong or not true…. Read More

#website Best tool kit for starting a business/startup

https://steveblank.com/

Looking for Media Data in Canada?

Alliance for Audited Media (AAM) Numeris Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) comScore Forrester Research Interactive Advertising Bureau of Canada (IAB) Canadian Media Directors’ Council Nielsen Company ThinkTV (formerly Television Bureau of Canada) Vividata (amalgamation of NADbank and… Read More

Pygmalion effect

The Pygmalion effect is a psychological phenomenon in which high expectations lead to improved performance in a given area and low expectations lead to worse.[1] It is named after the Greek myth of Pygmalion, the sculptor who fell so much in love… Read More

Organizational Planning and Execution in Three Levels – Strategic, Tactical, Operational

When you are developing a plan for a company based on the time horizon, which could be like six months or a one-year plan, you need to consider these three dimensions.  The Strategic Level The strategy level is… Read More

Understanding Personality: The 12 Jungian Archetypes

The term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent… Read More

Scenario Planning: Strategy, Steps and Practical Examples

Good to read, different Cognitive biases

https://thedecisionlab.com/biases

What is Cognitive Bias

A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own “subjective reality” from their perception of the input. An individual’s construction of reality, not the objective input, may dictate… Read More

Steps to Analysis the problems of a firm

Define the central issue Define the firm’s goals Identify the constraints to the problem Identify all the relevant alternatives Select the best alternative Develop an implementation plan