The Pmarca Guide to Startups, part 4: The only thing that matters

« The Pmarca Guide to Startups, part 3: “But I don’t know any VCs!” | Main | The Pmarca Guide to Startups, part 5: The Moby Dick theory of big companies » June 25, 2007 The Pmarca Guide to Startups, part 4:… Read More

Looking for Media Data in Canada?

Alliance for Audited Media (AAM) Numeris Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) comScore Forrester Research Interactive Advertising Bureau of Canada (IAB) Canadian Media Directors’ Council Nielsen Company ThinkTV (formerly Television Bureau of Canada) Vividata (amalgamation of NADbank and… Read More

Quote of the day #4

“Motivation is the catalyzing ingredient for every successful innovation.” –Clayton Christensen, economist and Harvard professor

Quote of the day #3

“Play by the rules, but be ferocious.” -Phil Knight, founder, Nike

Quote of the day #2

“Out of your vulnerabilities will come your strength.”-Sigmund Freud

Good to read posts

Understanding Personality: The 12 Jungian Archetypes

The term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent… Read More

What is the Dunning-Kruger Effect?

The Dunning-Kruger effect occurs when a person’s lack of knowledge and skill in a certain area causes them to overestimate their own competence. By contrast, this effect also drives those who excel in a given area to think… Read More

Market research source for Canada

Are you in Canada and you want some source for market research?here you go: Worth NotingYour library may have access to various online databases that can assist with research projects. Examples of these databases are Business Source Complete,… Read More

3 Types of Marketing Research Designs (Exploratory, Descriptive, Causal)

There are 3 types of marketing research designs, and they are: exploratory, descriptive, and casual. Exploratory research is used in obtaining preliminary information that will help identify the problem and hypothesis. It is done to understand what is happening… Read More