“Leaders Vs Managers”

Everyone can be a leader but should they? Even if they are not good at it?One of the biggest challenges that small companies are facing is trainings for good leaders.Leadership is a skill that managers should be trained… Read More

Looking for Media Data in Canada?

Alliance for Audited Media (AAM) Numeris Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) comScore Forrester Research Interactive Advertising Bureau of Canada (IAB) Canadian Media Directors’ Council Nielsen Company ThinkTV (formerly Television Bureau of Canada) Vividata (amalgamation of NADbank and… Read More

Quote of the day #5

“Conformity is the jailer of freedom and the enemy of growth.”–John F. Kennedy

Quote of the day #4

“Motivation is the catalyzing ingredient for every successful innovation.” –Clayton Christensen, economist and Harvard professor

Quote of the day #3

“Play by the rules, but be ferocious.” -Phil Knight, founder, Nike

Pygmalion effect

The Pygmalion effect is a psychological phenomenon in which high expectations lead to improved performance in a given area and low expectations lead to worse.[1] It is named after the Greek myth of Pygmalion, the sculptor who fell so much in love… Read More

Quote of the day #2

“Out of your vulnerabilities will come your strength.”-Sigmund Freud

Good to read posts

Understanding Personality: The 12 Jungian Archetypes

The term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent… Read More

Scenario Planning: Strategy, Steps and Practical Examples