Posted on March 6, 2024
Quote of the day #4
“Motivation is the catalyzing ingredient for every successful innovation.” –Clayton Christensen, economist and Harvard professor
Posted on March 5, 2024
Quote of the day #3
“Play by the rules, but be ferocious.” -Phil Knight, founder, Nike
Posted on March 4, 2024
Pygmalion effect
The Pygmalion effect is a psychological phenomenon in which high expectations lead to improved performance in a given area and low expectations lead to worse.[1] It is named after the Greek myth of Pygmalion, the sculptor who fell so much in love… Read More
Posted on March 3, 2024
Quote of the day #2
“Out of your vulnerabilities will come your strength.”-Sigmund Freud
Posted on February 22, 2024
Good to read posts
Posted on February 16, 2024
Understanding Personality: The 12 Jungian Archetypes
The term “archetype” means original pattern in ancient Greek. Jung used the concept of archetype in his theory of the human psyche. He identified 12 universal, mythic characters archetypes reside within our collective unconscious. Jung defined twelve primary types that represent… Read More
Posted on February 14, 2024
Scenario Planning: Strategy, Steps and Practical Examples
Posted on January 29, 2024
3 Types of Marketing Research Designs (Exploratory, Descriptive, Causal)
There are 3 types of marketing research designs, and they are: exploratory, descriptive, and casual. Exploratory research is used in obtaining preliminary information that will help identify the problem and hypothesis. It is done to understand what is happening… Read More
Posted on January 28, 2024
The Decoy Effect
he Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the seller is trying to promote. The “decoy” is priced to make one of the other options… Read More
Posted on January 21, 2024
SYSTEMS THINKING: WHAT, WHY, WHEN, WHERE, AND HOW?
What Does Systems Thinking Involve? It’s important to remember that the term “systems thinking” can mean different things to different people. The discipline of systems thinking is more than just a collection of tools and methods – it’s… Read More